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Peters Award for his leadership in directing the development team of Cap'n Crunch.

In 1965, the Quaker Oats Company awarded Robert Rountree Reinhart, Sr., the Fredus N. Little and 1951 graduate of the University of New Hampshire with a microbiology degree, developed the original Cap'n Crunch flavor in 1963 recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire.

They'd put it over the rice and eat it as a kind of a treat on Sundays.' 'Grandma would make this concoction with rice and the sauce that she had it was a combination of brown sugar and butter. Vinton Studios produced a claymation ad during the 1980s. The Cap'n Crunch commercials have historically used basic cartoon animation by Jay Ward Productions. Author Philip Wylie wrote a series of short stories, Crunch and Des, beginning in the 1940s, which featured a similarly named Captain Crunch Adams. Navy had no record of Crunch and that NCIS was investigating him for impersonating a naval officer.ĭaws Butler provided the original voice of the Cap'n until his death in 1988. In jest, the Wall Street Journal reported that the U.S. In 2013, sources including Reddit, the Wall Street Journal and Washington Times reported that the number of stripes on the mascot's uniform indicate a rank of Commander and not Captain. Crunchmore) made out of Cap’n Crunch cereal.” The mascot wears a 'Napoleon-style' hat, leading to speculation that he may be French.

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According to a 2013 Wall Street Journal article, the mascot, whose full name is Horatio Magellan Crunch, was born 'on Crunch Island in the Sea of Milk – a magical place with talking trees, crazy creatures and a whole mountain ( Mt. The product line is heralded by a cartoon mascot named Cap'n Crunch. Cap'n Crunch is a product line of sweetened corn and oat breakfast cereals introduced in 1963 and manufactured by Quaker Oats Company, a division of PepsiCo since 2001.